For dealers that want to lower their cost per sale, implement your own marketing strategies and replace lead providers, quickly train and evaluate your sale staff, and use AI and modern technology to automate your sales floor.
The "Illumination Method" is a tried-and-tested program that has generated gamechanging results for hundreds of dealerships and thousands of salespeople.
Introducing the fastest way to train your sales staff and improve your leadflow.
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Ryan has managed an automotive advertising agency for the past six years, spent hundreds of thousands in advertising dollars for his dealer clients, trained sales teams and handled hundreds of his own leads now, managed his own dealership, and has hired and trained dozens of digital marketers and salespeople for his various dealer clients. This has helped Ryan understand how different campaigns generate unique sales conversations and how to properly match the advertisements to the sales process.
Ryan's family has been in the automotive industry for over 50 years, but Ryan is unique in having attained an Honours degree in Neuroscience before entering the automotive industry. Ryan's sales methodology is rooted in his deep understanding of human decision-making and he is a rare gem of a coach when it comes to understanding buyer psychology in the automotive industry.
The "Illumination Method" has been developed over tens of thousands of hours of direct ad campaign management and sales calls with buyers, with sales methodologies from top automotive trainers, marketing and copywriting approaches from world-class pioneers, and a scientific understanding of human decision-making. Ryan's current focus is on developing the most powerful CRM in automotive with TurnoverCRM and in further supporting his agency clients.
The "Illumination Method" is an integrative approach that was developed over fifteen years of deep work in advertising, sales process, and human psychology.
Here we share how to "scale" our dealership's sales process through the use of powerful advertising approaches that go above-and-beyond any third-party advertising agency.
A deep dive into content creation for your social channels, how to manage your Facebook page, and how to drive organic conversations into sales and appointment.
Implement a practical, easy-to-understand, and science-backed sales approach that uses transparency to solve customer problems
Backed by deep psychology and neuroscience research; develop the art of self-improvement + learn the science of driving a buying decision.
Bring on your next marketing manager
Using a practical and science-backed process
Consulting and rewatchable programs
We have some of the best results in this industry because we train upfront on what is required to make this work. This will be the last partnership you need.
"Ryan helped us to hire and train our own marketer here for our dealer group. We have completely dropped our third-party agencies and are seeing some of our best months yet. Jeff, our marketer here, has been an absolute thrill to have on the team"
“My dealership has grown 3x since I started working with Ryan. We don't buy any more leads and simply focus on our own ads, and we now use the sale strategies that Ryan taught us. Just listen to him around this stuff - his process works!”
"Ryan looks for ways to achieve desired results in a cost effective manner, he educates and empowers his clients, and offers long-term solutions so you're not dependent on him forever. Do yourself a favour - grab this guy! He knows his business inside and out!"
The "Illumination Method" program will be hosted live over a period of six months into 2026. After each session, we will share the recording in a learning management system and all attendees will have lifetime access to the content, as well as the slides and relevant guides and cheat sheets to help with your own process.
It's all about how willing you are to do the work necessary and follow the steps we will share in the training sessions. Fortunately, the "Self Illumination" session should help you to overcome any fear or anxiety around getting started. We will not train you on how to actually run advertising campaigns, but we will give you the content strategy that will bring you the best results for our campaigns. We can offer further guidance if you need any more training support after the program, but you should be able to find massive success from just implementing a few of the strategies we teach you here.
We will have a weekly training + Q&A session. Normally the live training components will run for about 90 minutes. We also have several bonus lessons planned for the program.
We will help you set up your initial ad campaigns together. We will share how to set up your advertising content, hold biweekly checkups over our Q&A calls, and work with you regularly to keep your close rate high and your lead cost well below $35.
No results? Don't pay for the program.
If you show up and watch all the training sessions and Q&As, and are still not able to run campaigns that generate lower cost leads, we will refund you for the cost of the program.
Time to take action
Ordermotive + Illumination Method are both registered trademarks. Ordermotive. 2021.
